Basics of Search Engine Optimization

Search Engine Optimization is abbreviated as SEO. It is a technique used by search engine professionals to bring a website on top of search engine results. In simple words, search engine optimization is nothing less than a set of techniques and methods used by search engine optimizer to bring a website on top of any search engine results, by using specific keywords.

SEO consists of two main steps: On-Page Optimization off Page Optimization. On the internet, over 101 websites are being registered every day. Hence, there is stiff competition in the market for every such opportunity to promote a product or service. To add to this, existing search engines also bring results for every entered keyword. Bay Area SEO company, JST Digital has expertise in SEO for small to medium-sized businesses.

To be spotted by search engines, a website should have quality backlinks from other websites. It is mainly the case of inbound links. If quality inbound links are obtained from another site, in that case, search engines would be able to spot your website. For instance, if hundred of quality inbound links are obtained from another site, your website will be indexed often by search engines.

Keywords play a crucial role in the SEO process. Distribute the keywords sensibly on the website. Using keywords in the title and description is certainly a very good idea. It would be better not to use excessive keywords in the content of the site. Overuse of keywords would make the content of the website be incomprehensible for humans. imprecise language and the number of keywords in the content are necessary to make the website SEO friendly. When a human reads the content, it is made clear to them what the site is about. If keywords are not placed properly in the content, the website would appear anything but what the humans would want.

Keywords on the website are used analytically. Before choosing keywords, it is essential to see how the chosen words are perceived by others. There would be no optimization for a keyword that is jumbled up with other words or sentences. The search engines manage to find it every time when users are typing words into the query box. Hence, it is essential that the keywords are intelligible.

The density of the keyword is necessary to be understood. Too much keyword can cause the search engine to not recognize the content as relevant. On the other hand, too little can cause the search engine to deem the content as not significant at all. The search engine plays a pivotal role in the whole process. Properly designed, well-optimized, and skillfully written content is necessary for a website to perform well. Search engines do not attach much importance to design. A website can rank well on the search engine with well-designed and well-optimized web pages without any technical expertise. Web pages designed with user-friendly graphics and rich in keywords would perform better than those websites whose entire design is not optimized.

Every website must have at least 500 words on each page as well as the website should be rich in keywords. Web pages with more than this amount of keywords are not meant for search engine optimization. It is always important that the user can read the content. Too many graphics and pictures confined to the home page are meant only for the convenience of the users. It is the search engines that make the website friendly. Search Engine Optimization is not the only way to make a website perform well; however, it is the best way to make the website perform well.

For more info on SEO, check out this YouTube video from